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Behavioral Communication

Rethinking the Value of Language – Part 2

by Joseph Riggio · Dec 29, 2009

Howdy all,

I wanted to get to this post while the thinking is still fresh for me …

[NOTE: If you haven’t read Rethinking the Value of Language (Part I), yesterday’s post here in BlogNostra I recommend that you do that first,

https://joseph-riggio-rmds.prev05.rmkr.net/blog/entry/rethinking-the-value-of-languge/

]

What originally compelled me to begin writing this series of article postings on language usage was an exchange I had recently with someone in a thread on a friend’s

Facebook

page. The thread began in relation to a conversation about Swine Flu Vaccinations. Then quickly degenerated into something less than dialogue. In the interaction I had the chance, yet again, to play with ideas around how people reveal themselves in communication.

Where is the Power in Language?

Specifically one of the things that I was playing with was the idea of PROVOCATION, i.e.: noticing how folks re respond to embedded questions about them and/or their position. These questions are actually implicit in the structure of the dialogue and contained within the prose.

This isn’t necessarily the ordinary way folks think about provoation, but it can be a useful way to think about it in terms of languaging for effect and/or outcomes. I pulled up a useful definition for provocation – i.e.: something that incites or provokes; a means of arousing or stirring to action. In the world of linguistics this would fall into the least studied aspect of language for most folks,

PRAGMATICS

We’re taught to think about language mostly from the point of view of lexicon (vocabulary) and grammar. Seldom if ever do most people come into contact with the field of pragmatics. Yet, every utterance you’ve ever made is mostly a function of pragmatics. You use pragmatics everytime you attempt to make something happen through communicating, but you’ve likely never been trained in how to do that impeccably.

So what’s all this got to do with Power in Language? … EVERYTHING!

Inside the “Story”

In order to give you the whole story I’d have to give you the whole story. Literally I’d have to copy out the entire thread I responded on Facebook I referred to above.

Even then that wouldn’t be enough, because I’d also have to make sure you get the entire context that the thread occurred within. This would by necessity have to include all the contributors current and historical positions, at least relative to one another. Then you’d have to also know something about the larger context that the story takes place in and in relation to, e.g.: the United States and the current atmosphere around the topics of Swine Flu and vaccinations …

In addition to all that you’d also have to know things like:

  • What point are they making and why
  • What the intention of the speakers was at each point in the interaction
  • Where (if at all) do they intend to lead others through their communication
  • What do they intend for others to think about them and their communication

-and maybe most significantly-

  • What (if anything) do they intend their communication to produce in terms of action

I’ll assume for brevity’s sake that you’re beginning to see the picture I’m painting here. This is the essence behind the structural form of pragmatics, the usage of language. Yet it doesn’t speak at all to the function of pragmatics.

Okay … here’s the story that drove me to this series of postings and I’ll stick with the parts that will help for purposes of illustration only.

The Players

Let me lay out the players so that you can at least identify them as we go:

  • Jim – an M.D. by education and practice, old acquaintance of …
  • Jeff – my friend and colleague, a MythoSelf Master Trainer who works as a mentor with teens/young adults and their families …
  • Joseph – me

(there were comments posted by others but I’ll keep all those folks out of the story except to quote them very briefly as needed for the sake of continuity)

Inside the Story

This is what started it all,

Why You Should NOT Vaccinate Your Children Against the Flu This Season

, an article Jeff posted on his Facebook page. Then the commentary began …

Someone said “Bravo” to Jeff posting the article, and added, ”Thankfully this whole thing is turning out to be nothing at all as feared.” So far so good … or so it seems …

However, Jim then responded,

”You people are naive. If it were only the current form of H1N1 that the medical community was contemplating, you would have a point. The fear is a mutation, like 1918, into a more aggressive form. If that happens, those of you who are more concerned about the vaccine than the virus will be too late. If you look who is dying now, you will see … Read Morethat it is young and healthy people, aside from those with chronic illnesses. …

The vaccine is the same technology as the yearly flu vaccine and is no more dangerous. Why would you ignore the advice of trained medical experts who do nothing but study these situations and develop public policy? Keep burying your heads in the sand. Just don’t be surprised if things go differently than you presume and you had a chance to preempt it.”

I could dissect this bit, but for that we’d really need a lot of time and space and this (hopefully) short article would be a true dissertation.

The short of it is that there is an entire position stated within that comment, including the most blatant and egregious commentary on himself … Why would you ignore the advice of trained medical experts …

If you get just that you would know a lot about what’s to come … and where it’s coming from.

I.e.: This kind of comment is never about the … trained medical experts … it’s self-referencing.

However, what more significant for our purposes is that it’s incredibly likely that A) Jim doesn’t really get this in a fully conscious, aware manner … and B) Jim probably doesn’t get that anyone in his audience of readers will read it that way as blatantly as it’s stated.

Yet, when I saw this statement I knew we’d be off to the races!

From here it just keeps getting better and better … (if you’re a student of pragmatics that is).

The Story Continues …

A response, ”I agree with Dr. Hiken.”

Ahhh, here’s were it begins to get good … I told you it would! … Dr. Hiken referencing the expert.

This is also likely an unconscious response. Not that this poster refers to Jim as “Dr. Hiken” but rather that he intends to send such a strong message about everyone else NOT being an expert. The message is, ‘Dr. Hiken, the expert knows … and you don’t.” – whether or not is was done consciously or not, the message gets sent in context.

This sets up more of what follows IMO.

Jeff responds,

”Which means you disagree with Dr. Carlston (see above) and thousands of others and are ignoring the real data that keeps coming in, not the hype…”

Calling into question at least the expertise of Dr. Hiken and his supporter, or maybe even the expertise of all experts – depending on the readers position. But to know you’d have to know the reader/s and also be reading critically, i.e.: thinking about the meta-messages.

But for me the big question so far remains, What are the intentions that the folks who are posting hold?

Let’s Continue Our Story …

Jim now responds:

”Spoken like a card-carrying anti-government conservative. Keep ignoring the advice of the vast majority of the scientific community.

[snip]

The whole H1N1 must just be another liberal attack of big government on conservative America and its Constitutionally-protected … Read Morerights. Just be forewarned. You’ll get no herd immunity from the rest of us. Self-destructive behavior is just another evolutionary pressure, if you believe in that “theory”.

So you’ve got to be wondering (if you’re still with me here) … Who are the “us” in the quote? … ”Just be forewarned. You’ll get no herd immunity from the rest of us.”

The reason this is so significant here is because it’s actually a subtle point lost on most readers (and listeners when done in spoken communication) … yet it is very potent and effective.

He’s built an “us/them” paradigm … i.e.: “us” – the smart/clever/good … ones, and “them” – the stupid/dull/bad ones.

It’s a classic propaganda technique used by politicians, polemists and pundits frequently. Now you have to decide, A) am I one of “us” … B) am I one of “them” … or C) none of the above. If you choose C) the next decision is whether you’ll stick around for the rest of the drama or not.

What’s really powerful is that only folks who choose C) have any power left to them to use.

They get to play if they want to … and have a “Get Out of Jail” (and go free) card to use anytime they want.

The Story Gets More Interesting …

Another poster jumps in:

”You write “Why would you ignore the advice of trained medical experts who do nothing but study these situations and develop public policy?”

The answer is that the training of the medical community has been infected by the virus of Big Pharma. They have killed 10’s of thousands of people year after year with toxic compounds that essentially don’t work. The medical community has continued to be arrogant and unavailable.

[snip]

The Western medical mode, for anything other than putting people back together after accidents or injuries, IMO is a failure.

[snip]

Secondly, who says that the people who are choosing not to accept the vaccine are doing nothing. You would probably call it naive, but IMO holistic health is achieved by a healthy lifestyle, nutritious natural foods, and exercise are the best health insurance money can buy.

[snip]

Personally I have no faith or trust in Big Pharma, they have not earned my respect and when they do I will reconsider.

WHEW!

This is sure to get Jim going. The poster is literally baiting this guy (Jim). It’s guaranteed to up the ante of play.

Jim has already he’s announced that he’s an expert, that he’s part of a group he calls “us” … and that the other group “them” is stupid and going to die because of their own stupidity. Even more he’s told “them” that they deserve it for bringing it all down on themselves.

Now this poster attacks all of who Jim is … his fundamental identity position. This is the worst kind of attack of all an attack on a person’s basic ontology, i.e.: who they perceive themselves to be.

In the movie with Aaron Eckhart and Catherine Zeta-Jones there is a scene where Catherine Zeta-Jones who plays a top NYC chef declares, “This place is all I have … it’s who I am.” A declaration of ontology. Jim in his own way has done the same thing here, and now he’ll have no choice but to defend it as it’s being presented.

At least in the movie Aaron Eckhart who plays Catherine Zeta-Jones’ sous-chef and lover says, “No your not … your more than this.”

Here the poster leaves Jim no way out. You gotta love the ability to predict the human dynamics of where events are going when you get the foundational power contained in language.

So We Continue …

Jim responds to this poster …

It’s pointless to argue with someone who has no belief in the primacy of the science. If you have lost faith in medicine, then good luck with your homeopathic and “natural” methods.

[snip]

You have no idea what you are talking about. The vast majority of medical practitioners would totally disagree with your examples and conclusions – and the vast majority of such experts would not be on any Big Pharma payroll. The real danger is that other malleable minds would believe your “opinions” as somehow based on facts.”

Had to predict that one …

Jim is screaming at the top of his lungs … trying to get his testicles to swell and rise so that the testosterone will come spewing over everyone who dares to disagree and challenge him in the sanctity of his own throne room … in his castle.

First he reestablishes the primacy of his right to speak with authority while others cannot (and probably in his opinion, which will be borne out later on) should not be allowed to speak in the domain of his competence at all.

”You have no idea what you are talking about. The vast majority of medical practitioners would totally disagree with your examples and conclusions –”

A critical reader will observe how the positioning is again one of “us” and “them” – using the polarity to override the potential to entertain the challenge as worthy of consideration.

This is a personal attack on the “speaker” (in this case the writer who posted that response), and I’d bet dollars to doughnuts that Jim would vehemently disagree that he’d been intentionally and/or maliciously offensive.

It’d be a better bet that he’d say he was “only stating the facts to put things right” as is his privilege and obligation as a professional expert to protect the innocents, i.e.: those who do not know.

Here again is the kicker … ”The real danger is that other malleable minds would believe your “opinions” as somehow based on facts.”

Now the best part … Jim continues as part of that same posting with this as the postscript so to speak:

“All opinions are not equal. Some are a very great deal more robust, sophisticated and well supported in logic and argument than others.” ~ Douglas Adams

“The right to be heard does not automatically include the right to be taken seriously.” ~ Hubert Humphrey

This doesn’t ever require much “critical reading” to get the sub-text of the message, i.e.: there are those of us who know and those of you who don’t … so stay out of it.

BTW anyone who knows me at all would know I don’t disagree with the positioning of “expert” … hell the tagline on this blog is: “I Know … You Don’t … So Listen!”

The distinction is that I say it outright … both putting the message out there for anyone to decide upon, and also holding it in place with a bit of tongue in cheek.

Jim is just building to a froth in his fury of folks who shouldn’t be allowed in his playground to have come through the sacred gates, uninvited and unwanted.

After this I decide to jump in and play a bit …

I thought to myself …

”Let’s go beyond just critical reading and play a bit with the boundaries of critical thinking and see where this whole thing goes …”

But we’ll leave that for Part 3 …

Best,

Joseph Riggio, Ph.D.

Filed Under: Behavioral Communication, Transformational Communication, Uncategorized

Rethinking the Value of Language

by Joseph Riggio · Dec 29, 2009

Hey Folks …

I am very, truly disturbed. Thinking about thinking led me recently to thinking about language … and what I realized is not only don’t very few people think about language … most people can’t … and subsequently most people can’t and don’t think well at all.

This is extremely disturbing to someone committed to building futures that work … but let me layout my reasons as we go.

I’ve been “black” here on BlogNostra as they say in the world of advertising for quite some time, i.e.: silent and out of sight. I could list a whole ‘lotta’ reasons … but simply my activity has been elsewhere in terms of communicating with all’ya’all.

Without going into deep detail most of you probably know that I’ve been posting videos, sending out emails, trying to define a social networking strategy, writing on the forums … whew! … it’s exhausting sometimes thinking about all the ways. So I’ve chosen as one measure to limit my communication here … and yet …

This is my main forum to develop my ideas with you publicly, a place to essay and post articles about what catches my attention … and hopefully yours. So what’s re-captured my attention is the Value of Language. I mean this in a formal way. In other words thinking about language use, impact and action as a formal topic of incredible significance.

BUT, WHY NOW … WHY THIS?

Because language is one of the primary ways … if not THE primary way … in which we construct our perceptions, considerations and actions that in turn create the futures we individually and collectively live into.

Anyone who has been following my work knows that my main

concern has been on “Creating Futures That Work” for sometime now. During this evolution from the work I began over twenty years ago my attention has shifted more and more to collective effort and the impact of influence in making things happen collectively.

Okay, so where am I going with all of this …?

You might be asking yourself, “What’s does this have to do with language?” … I’d say just about everything!

Language is the main way we represent reality … it’s the main way we decide about what to be doing, what actions to take and not take … it’s the main vehicle for creating our futures, individually and collectively. That’s no small thing.

Yet, so little attention is paid to the teaching, training and practice required to master this technology of reality. So little as to amount to none for most folks.

Okay let’s get right to it … THE KEY TO POWER AND HAVING INFLUENCE IS A MASTERY OF LANGUAGE.

We don’t teach our children that this is really important … consider the amount of time and money spent on teaching our children mathematics or reading, to the same amount spent developing a knowledge of language in action. Yes, I know most school curriculums teach vocabulary development, grammar, functional writing and in some

cases even a bit of creative writing.

In many school curriculums very young children are asked to write ‘book reports’ as part and parcel of their training as young readers. These are basically summaries of what the book is about, and sometimes a bit more about what an opinion of the book as well. However none of this is training in the critical use of language, or training of language in action.

Yet, we literally create our futures in language … and we do so with little to no formal training whatsoever in how to do that!

If we were trained in ‘critical reading’ … the ability to read with a concurrent awareness of antecedents, allegory, multiple sources, concurrent writing … we would read what we encounter very differently. Instead we are taught to think that what is written is written “in black and white” … a colloquialism that is taken to mean, “if it’s written in black and white it must be true” or at least sho

uld be taken as true until proven otherwise … virtually always be someone else other than the reader.

Of course since we get a huge portion of our training in language usage and thinking in general from reading without critical reading skills we get little formal training in ‘critical thinking’ skills.

In other words most people don’t have any real training in ‘Critical Thinking’ whatsoever.

This used to be served in classical education by training in the reading of philosophy. The role this kind of training served was really more the development of ‘critical reading’ and ‘critical thinking’ though the development of strong training in mental skills associated with the formal reading of philosophy, maybe especially training in logic and logical systems.

Yet what I find when I raise this in ordinary conversation is that many people seem to think that “philosophy is dead” … a very dangerous proposition IMO. We are living with the results of this dangerous thinking in everyday decisions made by people who perceive themselves to be extr

emely well educated and capable of critical thought and decision-making in many cases. These people include the politicians we elect, the doctors responsible for our healthcare, teachers we entrust with the education of our children … are often themselves untrained in critical thinking, and in many cases therefore unable to employ the level of critical thought to make the decisions we ask them to IMO.

Critical language usage includes more than just what I’m calling critical reading skills, but must by default include ‘critical listening’ skills. Try finding training in critical listening and you’ll find a dearth of opportunity, you are however likely to find a plethora of training in what’s called, ‘active listening’ instead.

Essentially active listening training typically involves paying attention to what others are actually saying. One of the major aspects is listening when others speak instead trying to speak yourself, ignoring them, paying attention to other data in the environment and/or creating your response to them as they speak to you. What’s amazing is that I get that most people require training in actually listening to hear what others are saying.

But, make no mistake … ‘Active Listening’ is NOT the same as what I mean by ‘Critical Listening’.

Most folks can no more ‘listen’ critically than they can read critically. Then we’re surprised and shocked when people can’t communicate. Worse,we’re at the effect of those who do communicate powerfully, even when what they’re communicating endangers our future … and ill-prepared to take back control ourselves. Because we can’t and don’t read or listen critically when information is presented powerfully we tend to accept it as factual. This is the great skillset of many politicians, polemic

ists and pundits … despite a dearth of actual relation to reality.

In essence what I talking about here is arming yourself to protect and secure your future.

I’m focusing on the linkage between Power and Influence … I’m shifting the entire focus of my Unconventional Advice program around these very skills. My intention is to take the entirety of my study, training, expertise and professional practice and focus on the development of power and influence with my clients … essentiall

y taking back the ability to create their own futures … both on their own and with others.

FWIW I think this is not only very cool … but critical …

[PART 2 NOTE: I’ll be developing on these ideas in the case study I’ll be presenting in Part 2. This case study is based on an exchange I recently engaged in with a medical doctor in another forum that got be thinking again about how untrained and unskilled so many so called ‘professionals’ really are in these critical skills, and yet how significant their communication is to the average person by virtue of the positions they hold.

I think you’ll find the critique of the exchange offers you some critical insights into the power of language … and it’s potential and potent effect … especially in the hands of someone who is essentially unskilled and yet holds sway over others. I’ve no doubt after this case study you’ll be prepared to take back control and avoid becoming a victim of this game yourself … COMING SOON (promise), STAY TUNED.]

Best regards,

Joseph Riggio, Ph.D.
Copenhagen, Denmark

Filed Under: Behavioral Communication, Transformational Communication

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